Read The Latest Rightmove Rental Trends Tracker

Rightmove have released new data on the lettings market in their January report. We are pleased to share a summary of the report below.

Average advertised rents fall in Q4:

• Only the second time in five years that quarterly rents have fallen

• Average advertised rents outside of London fell in Q4 2025 to £1,370 per calendar month (-1.1% versus Q3)

• Average advertised rents in London also fell to £2,716 per calendar month (-0.7% versus Q3)

Prices up in 2025 overall, and expected to rise further in 2026:

• Across the whole of 2025, average advertised rents rose by 2.2% compared to 2024

• Rightmove predicts that average rents will rise by a further 2% in 2026

Competition for rental homes is less fierce than in recent years:

• 2025’s average of 10 enquiries for every available rental home is higher than the  2019 average of 6, but lower than 2024’s figure of 14

• The number of available homes to rent is 9% higher than last year, but still a third (-33%) lower than ten years ago

• While London had an average of 7 enquiries per property last year, the North West & Scotland had over double the amount at 16

 Affordability improving for landlords:

• Affordability is improving for landlord investors, which could help to support an increase in rental supply

• The average two-year buy-to-let mortgage rate for a landlord with a 25% deposit is 4.84%, compared with 5.51% last year

• The latest snapshot of UK Finance data, which runs year to October, suggests encouraging signs for rental supply, and the most positive rate of landlord investment since 2022

Read the full article here